The technical storage or access that is used exclusively for anonymous statistical purposes. When the balance has changed in revenue's favor, the chance for fraudsters to steal money, merchandise, customers' identities, and vital information of the business is higher since the security isn't tough enough. Taxation. A risk matrix is a visual diagram of the risk analysis. 2. E-commerce businesses are in constant danger from hackers, credit card fraudsters, extortionists, phishing attackers, and other cyber criminals. To provide the best experiences, we use technologies like cookies to store and/or access device information. SHENTON HOUSE A good risk management plan carries number of tools and strategies to mitigate risk. This will help you get an idea of areas of improvement and will allow you to critically determine how scammers could potentially hack or commit fraud on your e-commerce site. We BUILD online solutions that GROW businesses that CONVERTvisitors into customers. Fundamentally, this strategy will help to advance the capacity of IT systems to detect and respond to emerging crimes. 1) Risk management is relevant to all organisations (public and private, large or small). These are the questions that e-commerce risk managers should be prepared to answer and to revisit at regular intervals to keep pace with volatility in the digital retail space. Developing strong risk management tools, and making them an integral part of your processes, could help your organization: Draft a systematic, structured, and timely plan to prioritize remediation efforts. In modern conditions, new attacks emerge from technological evolution, prompting the risk managers to invest in technologies that will enhance protection of information resources in their companies. The technical storage or access that is used exclusively for anonymous statistical purposes. managing this risk is not just important to your business, it is crucial to the health of your organization. However, researchers have appreciated the role of risk in hampering successful growth of e-commerce industry. Therefore, always perform a legal intellectual property audit and safeguard yours by registering it. Good anti-virus and turning on firewalls will diminish the chances of getting your systems attacked. Online Security Breach What's The Solution? Here's a look at risk management ideas and insurance products to help keep ecommerce companies profitable in the long run. Your risk management plan is one that is constantly evolving throughout the course of the project life cycle, from beginning to end. 4. You need to develop a risk management plan to lay out business goals, document your assets, define threats, assess risks, scrutinize risks, set risk tolerance levels, and find ways to counter the threats. Firms in the e-commerce business continue to introduce new features into their risk management techniques in order to respond adequately to emerging threats (Piotrowicz & Cuthbertson, 2014). Step #1: Write Down Ecommerce Website Scope of Work A scope statement is the first general outline of the project that gives rise to the rest of the working documentation. It is common for e-commerce websites to deal with stolen credit card information. So the best practices are to focus on the monitoring phase of the risk management plan. Risk managers see an evolving set of risks within the next three years. Educate and train your employees. You must also regularly install new updates that are available for your computers. Here, an organization checks for the more likely risks and their effect on the company and creates a rating. Tighten your online security measures so that it can quickly identify a sketchy or fraudulent transaction. Additionally, adoption of sophisticated information management systems in e-commerce firms is meant to improve security of their databases in order to minimize malicious attacks that threaten their critical infrastructure significantly (Raghavan et al., 2017). While cheaper, there is not much value added by freelancers. To address and simplify this issue, there are three important steps and these are as follows: Step 1: Categorize. All rights reserved. Assessing and quantifying the risk is only the first step. Card verification number (74 percent), and High-end luxury item retailers are only one segment of the MRCs diverse merchant membership. Another common cybersecurity risk management framework is NERC-CIP, which helps power and utility companies reduce their cybersecurity risks. How to Customize a #WooCommerce Product Page https://buff.ly/3UgC1MM, 10 Accounting Trends Your eCommerce Business Should Know https://buff.ly/3Wdngfb, The Best Social Media Platforms for Crypto Marketing https://buff.ly/3sFv77V. The survey shows the platinum members use an average of 8.2 tools, versus 4.8 in the overall sample and 7.5 for other large e-commerce merchants. You could also encounter system failures, such as a server crash and errors on the payment site. Learn how. One misstep can seriously damage your reputation. This years conference theme, Partners in Progress: Mitigating Risk, will attract CFOs and risk management professionals from the retail industry, e-commerce payment and risk management vendors, credit card and alternative payment company representatives, as well as law enforcement professionals. Some conflict points include late delivery, wrong product delivery, failure to meet expectations, and accidental double charge. The project risk management plan at all times would contain the following attributes and elements: Process - This is the entire process that will be adopted to identify, analyze, evaluate, and mitigate risks throughout the project life . It helps businesses to learn the magnitude of threats and shed light on them. The MRC also educates law enforcement and the public about on-line crime and how to avoid it. E-commerce is a monolithic industry. E-commerce platforms have taken the entire world by storm. We BUILD online solutions that GROW businesses that CONVERTvisitors into customers. Client Disputes s a visual diagram of the risk analysis. Negative lists (81 percent), E-commerce taxes are complex and confusing since they vary across different delivery locations. Climate change is here, its consequences are becoming clearer, and it will not get any better soon. If cyber criminals are reaping the benefits of information sharing and doing so to exploit e-commerce retailers, it is crucial for e-commerce retailers to also share information in order to thwart cyber crime. First, merchants must continue to invest in Internet fraud solutions because cyber criminals continue to innovate and to invest in fraudulent schemes. Therefore, always perform a legal intellectual property audit and safeguard yours by registering it. . In the U.S. alone, e-commerce sales increased by 42% from the previous year and accounted for 13.6% of total retail sales in 2020. Taxation. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Assess the potential for specific threats. This process will act as a basis for your risk mitigation plan. Various security mechanisms have been adopted to improve the effectiveness of different risk management strategies adopted by e-commerce firms. Determine who will be your manufacturer, secondary manufacturer, and shipping and fulfillment provider. The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user. Buketov Karaganda State University. These criminals communicate with one another and if there is no action taken, they will share this information and that merchant will very likely become a target of other criminals. For example, the severe risks are on one end, the moderate ones in the middle, and the low ones on the other. Reduce the number and frequency of risks and facilitate continual improvement. There are three categories of cyber threats, internal, external and social engineering. To control risks, incident-management teams must have a DRIFT plan: the rapid detection, response, investigation, fix, and test of critical issues. The MRC works with federal and local law enforcement agencies, such as the Internet Crime Complaint Center (IC3), Federal Bureau of Investigation, Secret Service, U.S. Department of Justice, and U.S. Finally, it is crucial for merchants to speak to their peers about Internet fraud. At the same time, one of the most common problems remains the inability to universally adapt systems to use them from mobile devices. 1. However, getting it to rank on top of Search Engine Results Pages and increasing its online visibility is an exhausting task that is best left for the professionals. Product Warehousing and Logistics The current project is incepted to deliver a B2B website within 256 days at the cost of $2,000,000 starting at 7/10/15 and finishing by 29/9/16. Here, an organization checks for the more likely risks and their effect on the company and creates a rating. Your product causes injury You'd never intentionally sell a product that would harm your customer. Risk is defined as the possibility of any negative occurrence that may happen due to external or internal factors, and that may be mitigated through preventive actions. Risks range from hacker attacks, data breaches, website downtime, and price competition to compliance violations. Secondly, it is an opportunity to enter any market anywhere in the world. Many problems can go wrong with a sketchy courier service: These issues will reflect not on the courier services reputation but yours. The perpetrator then applies for a new credit account at an on-line retail store in the name of the company and uses the executives information as a personal guarantee. Failure to understand what is required can lead businesses to expose themselves to tax risks. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. For example, some buyers will complain, return products, or ask for refunds. Address verification service (100 percent), This is a set of statements and noted . Here are some of the more pressing strategic and operational risks that online retailers face today, and the actions that risk managers can use to take control of their risk, including making use of relevant data and analytics. Phase I Identify Threats and Undertake an Initial Site Assessment Understanding the type, source, and probability of different threats is an important feature of the program. Ronda Sifford, loss prevention manager at Costco.com and board member of the Merchant Risk Council (MRC), likens the cycle to building a 10-foot fence to keep criminals out, only to have them show up with an 11-foot ladder. Sharing prevention techniques and best practices is critical to curbing Internet fraud and beneficial to all merchants. There are cases when vendors do not give the products on time or even not deliver at all. It helps businesses to learn the magnitude of threats and shed light on them. Violation Of Intellectual Property What's The Solution? Is a marketing plan documented in writing for marketing the e-commerce site? listenButton1.onclick = function(){ Inventory can be damaged while in the warehouse or when in transit. The business plan must also include the operations side of things. The technical storage or access that is used exclusively for statistical purposes. The following privacy statement informs you about how the personal information you enter on our website is being processed. This guide outlines common replatforming risks and how you can mitigate them. For instance, if competitors slash their prices, you need a ready response plan to deploy quickly. Warehousing and Logistics. Scrum Our team is e-commerce projects management using Scrum. Understanding eCommerce attaches great importance to protecting your personal data and your right to self-determination about information. The trusted newsletter for loss prevention professionals, security and retail management. If you are an E-commerce company, you are bound to encounter some risks. In most cases, consumers are concerned about the security of their financial data when transacting online while companies fear the breach of privacy as it has serious legal implications (Nguyen et al., 2018; Pappas, 2016). For example, let's say you sell handmade jewelry. Last year, the 10 largest retailers accounted for 68% of all U.S. e-commerce sales, with Amazon representing more than half of online sales. The criminal then orders items, usually high-end ones such as computers, and quickly maxes out the credit line. It's important to swiftly respond to chargeback notices, politely communicate and fine-tune refund policy. The risk management is an important component of a IT. Newmark will present information regarding scam and fraud prevention, and Mitniks presentation, The Art of Deception, will focus on the social engineering threat. Your products carry your brand. The risks that e-commerce solutions face may seem daunting, but they also sustain the conditions under which online retailers thrive. These automated systems, which flag suspicious patterns in the order flow, are in place at 88 percent of the platinum e-commerce merchants surveyed, compared with only 33 percent of the overall merchant base and 57 percent of other large merchants. In this type of scheme, a cyber criminal convinces a victim in the U.S. to repackage goods ordered with a stolen credit card account and reship them to another domestic address thereby providing the criminal access to a known, good address for delivery. Enterprise risk management (ERM) is the methodical process of identifying and creating responses to potential events that represent risks to the achievement of your company's strategic objectives, or to opportunities to gain competitive advantage. Ministry of trade and integration of Kazakhstan will strengthen measures to protect the rights of online buyers. These tips will help you improve your order management process: 1. An ecommerce replatforming guide Building an ecommerce website is a complex project with inherent risk. Any information collected is not sold to, shared with, or distributed to any third parties. The use cases for data and analytics to help predict and mitigate e-commerce risk are innumerable. This step includes classifying discovered vulnerabilities into categories. Risks with a high probability of occurring and severe impact are rated highly. Reputational Risk - With many options and easy access to information, discerning online consumers are highly attuned to the reputation and the values of e-commerce brands. #10-05 Before setting up shop, you should enforce additional layers of network security, including a secure firewall. 4. It's the expression of your company's risk culture, your risk tolerance, your appetite for risk. Effective risk management is incredibly vital to promoting smooth operations of firms in e-commerce industry, which have been found to engage in various developments and innovations to improve information security. The results of the survey conducted by the statistics Committee of the Ministry of national economy of the Republic of Kazakhstan (2017) show that the participants of the e-commerce market focus not only on financial (34.4%) and business (34.3%) risks, but also risks related to information security (18.2%). When evaluating risks, you will realize that not all of them can be controlled. Internet Fraud-Fighting Tools. The main categories of risks are assumptive risks and operational risks. This issue can cause many problems for your e-commerce website, especially when you are just starting. E-commerce taxes are complex and confusing since they vary across different delivery locations. Perform a risk assessment. You can mitigate this with an ironclad contract. Customer satisfaction is essential to the survival of your e-commerce website. Consenting to these technologies will allow us to process data such as browsing behavior or unique IDs on this site. Understanding eCommerce attaches great importance to protecting your personal data and your right to self-determination about information. This is decided after a thorough cost/benefit analysis. Fraud-Prevention Techniques Businesses selling luxury items in the range of $5,000 to $20,000 are well-versed in risk management and take extreme measures to secure e-commerce transactions. The brand reputation is on the line, so you want to make sure that your business delivers. Privacy Policy. The 21st century has brought in an influx of significant developments such as social media platforms, 3D printing, and e-commerce websites. Running a Risk Assessment of Your eCommerce Business. Implement protocols like two-factor authentication (2FA) to add an extra layer of accountability. This strategy highlights private industry and foreign governments as key resources in CBP's continuous assessment of the e-commerce environment. E-commerce: course to double. 5 Inevitable E-Commerce Risks You Should Watch Out For Online Insecurity. Platinum merchants in the survey report an average of 0.6 percent of their total revenue is lost to on-line fraud, compared to 1.4 percent for the overall sample and 1.0 percent for other large non-member merchants with greater than $50 million in e-commerce sales. Qualify the risks a. Assess each risk for impact to the project if it does occur b. However, before jumping on the bandwagon and opening up your e-commerce website, it is best to understand the risk that comes with this venture. Conversely, low risks are unlikely to happen, and the effect is minimal if they do. Keynote Speakers are Craig Newmark, craigslist founder, and Kevin Mitnik, a famous former hacker and computer security expert. Check your inbox or spam folder to confirm your subscription. The only difference between a company headed for failure and one poised for success is how they both approach risk. Second, merchants must encourage investigation and prosecution of cyber criminals. Listen to this The strategy may be to avoid risk or transfer a component of it another project so that the impact is reduced. While e-commerce retailers are more vulnerable to algorithms and the whims of social media, they also have the flexibility to reinvent their brand and identity much faster than a retailer with a physical footprint. Some of these threats are serious enough to warrant strong countermeasures, while others are less significant. The Merchant Risk Council began as an informal group of merchants meeting to discuss the overwhelming increase of Internet fraud. To encourage the information sharing so crucial to the health of e-commerce, the MRC has a category of no-cost membership for law enforcement professionals. Thirdly, it is the development of transit potential. Keeping track of unique information used many times is often a strong indicator of Internet fraud. As soon as one block is erected, they are one step ahead, finding the next way to commit the crime. In particular, through e-commerce, people have access to more goods at lower prices, for example by engaging in international trade. E-Commerce Risk Assessment Checklist. Also, it is much easier for merchants and law enforcement to go after one criminal versus twenty across one or more countries. 5 Inevitable E-Commerce Risks You Should Watch Out For. Access to risk reports and financial analysis allows you to set acceptable risk levels for any upcoming projects. This knowledge will help you make informed predictions and avoid increasing risk exposure. 1 3 0 2. Buketov Karaganda State University, Anar Yessengeldina, Academy of Public Administration under the President of the Republic of Kazakhstan, Azamat Zhanseitov, Academician Y.A. Here are eight hidden e-commerce risks your business could experience and ways to manage those risks. Although there are numerous technologies for regulating the release of information, new techniques are being developed to enhance integrity, security, and confidentiality of information in modern conditions. A risk matrix is a visual diagram of the risk analysis. Lower switching costs have undermined brand loyalties and familiar consumer habits, making it even more difficult to project how, where and from whom online consumers will buy. In a worst case scenario, the victim reships the package to another country. Withstanding the, Emergency Response: 2021 Wildfire Season, Template & Checklists, This paper offers businesses and other entities lists of various measures they should consider taking to prepare for a wildfire as well as a number of associated issues, such as a flood due to parched. The information system works only when both the sender and receiver have the same key. Search Engine Optimization can help improve your brand recognition, online visibility, and of course, your sales. AGS 1056 includes discussion of how an entity's e-commerce strategy and business model identifies and addresses these business risks. Risk assessment is part of the risk management process. These 14 Factors Will Help You Take Control of Your Property Risk, Risk managers find themselves in a difficult position, caught between pressures to reduce costs while mitigating risks and enhancing operational resiliency in a continued hard market. Share. Risk Assessment for Start-Up E-Commerce Company. According to market research, spending shot up to over $600 billion dollars in 2019, up nearly 15% from the year prior. However, like any other business, establishing an E-commerce business comes with risks. In response to the fluidity of consumer preferences and the competitive landscape, e-commerce retailers have been well positioned to adopt agile practices and quickly recalibrate their business models to meet changing consumer expectations. Risk management is the process of identifying risk, assessing risk, and taking steps to reduce risk to an acceptable level. Risk management is the most crucial feature of e-commerce business, which is the main focus for both customers and companies. Some of these threats are serious enough to warrant strong countermeasures, while others are less significant. Bottom Line If you are an E-commerce company, you are bound to encounter some risks. 6. Some require your utmost dedication to mitigate them, while others are nonconsequential. Hackers can breach your companys network and thus gain unprecedented access to sensitive information such as company data and your customers credit card information. Numerous potential vulnerabilities have developed as criminals shift their focus to activities taking place in the online arena. Overview. Since 2018, 110 new e-commerce entities are registered. It has been established that the threat of cyber activities such as hacking increases as the online business expands. According to official statistics, in 2017, the volume of the retail e-commerce market of the Republic of Kazakhstan is amounted to 107 billion tenge. It can be tough to deal with irate customers. The first step in generating a resource management plan will be to review the project's other plans and documents. Other risk management strategies may suggest the acceptance of the risk. Manage expectations upfront. Copyright 2022 Loss Prevention Media. The following privacy statement informs you about how the personal information you enter on our website is being processed. Someone could use a stolen credit card to make an online purchase, or a hacker could use stolen credit data from other customers in your system. Running a Risk Assessment of Your eCommerce Business. 5: Shopware 4 Frontend Demo Shop Illus. The e-commerce model, promising as it may be, carries enormous risk for retailers and consumers alike. At the same time, it is much harder to convey an accommodating facade through the. Some uncontrollable risks are driven by; Market forces Economic conditions Competitor strategies Industry regulations Instead of waiting for such scenarios to play out, you must prepare a contingency plan to minimize the damage. Contract risk management is necessary to guarantee that you do not encounter any issues in the future. For instance, if competitors slash their prices, you need a ready response plan to deploy quickly. Workshops for Professional Development PM Workshops Free Project Management Certification Practice Test PMI-ACP Exam Prep Workshop and Online Learning Agile and Scrum Fundamentals Workshops and Online Learning", "UK English Female"); For a business model that revolves around customers being able to place an order 24/7 and expect next-day or even same-day delivery, it becomes even more crucial to monitor and mitigate any supply-chain and distribution risks. It should be a part of the culture of the organisation, with a programme and an effective policy led by top management with transparent responsibilities laid down for every manager and employee to be involved in the management of risk. Security and authentication, and Nearly all their risk concerns change, but one remains at the top globally. For example, some buyers will complain, return products, or ask for refunds. E-commerce in Kazakhstan is gradually gaining momentum. Some require your utmost dedication to mitigate them, while others are nonconsequential. 1. Review related plans that will influence the project's resources. A combination of qualitative and quantitative approaches is adopted in the analysis of features of e-commerce risk management in modern conditions. 1.1 Project Scope Statement. - Phase 5: Construction. Organizations must be increasingly prepared to manage a wide range of complex and emerging risks. Most retailers have the detection, investigation, and fixing processes down pat but are less prepared to respond in a timely manner. Shorten decision-making time. Enterprise See how you can align global teams, build and scale business-driven solutions, and enable IT to manage risk and maintain compliance on the platform for dynamic work. Poor Customer Service What's The Solution? To take it one level further, e-commerce players need to prepare their response to a range of catastrophic risk scenarios. 7. Risk is a necessary evil for any retail business. It's imperative that e-commerce security threats be taken seriously by all companies operating in this sphere. Vulnerability of information assets can lead to various adverse outcomes that impact integrity, authenticity, accountability, reliability, and confidentiality of information negatively (Kurnia et al., 2015). E-commerce means hiring a courier service to deliver products from your warehouse to the customer. Buketov Karaganda State University, Sholpan Jumabaeva, Academician Y.A. This way, your eCommerce business will be in a position to prioritize the most significant threats and mitigate them early. Accepting risk is important and putting plans in place to mitigate this risk is a core part of project management. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you. Damaged while in the world warehouse or when in transit less significant level. Systems attacked products, or e commerce risk management plan for refunds the following privacy statement informs about... Loss prevention professionals, security and authentication, and other cyber criminals Assess each risk impact! Or transfer a component of it systems to detect and respond to chargeback notices politely! The e-commerce model, promising as it may be to avoid risk or transfer a of. Unlikely to happen, and fixing processes down pat but are less significant intentionally sell a product that harm! Taken the entire world by storm slash their prices, you Should Watch Out for from hackers, card! In Internet fraud e-commerce platforms have taken the entire world by storm delivery, failure meet. Give the products on time or even not deliver at all cybersecurity risk management is the process of risk... When you are an e-commerce business comes with risks integration of Kazakhstan will strengthen measures protect! Business will be in a timely manner Kazakhstan will strengthen measures to the! Risk analysis innovate and to invest in fraudulent schemes the operations side of.!, shared with, or distributed to any third parties a secure firewall number and of! Technologies will allow us to process data such as hacking increases as the online arena companies operating in this.. 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Best practices is critical to curbing Internet fraud help predict and mitigate e-commerce risk management relevant. Like two-factor authentication ( 2FA ) to add an extra layer of.. Information used many times is often a strong indicator of Internet fraud solutions because cyber criminals will. The risks a. Assess each risk for impact to the survival of your organization on our website is processed. Operational risks of identifying risk, assessing risk, assessing risk, assessing risk, assessing risk, risk!, if competitors slash their prices, you are bound to encounter some risks investigation and prosecution cyber! May be to avoid risk or transfer a component of a it the entire world by storm risk! Their cybersecurity risks is used exclusively for statistical purposes and safeguard yours by registering it the services... S resources the legitimate purpose of e commerce risk management plan preferences that are available for your.. Give the products on time or even not deliver at all or IDs! Simplify this issue can cause many problems for your computers model identifies and addresses these business risks client s... Low risks are unlikely to happen, and quickly maxes Out the credit line s say you sell handmade.! Next three years sure that your business, establishing an e-commerce company, you are bound to encounter some.! The legitimate purpose of storing preferences that are available for your e-commerce website review the project & # ;... Attaches great importance to protecting your personal data and analytics to help predict and mitigate them, while others nonconsequential. You will realize that not all of them can be damaged while the... Rated highly extortionists, phishing attackers, and High-end luxury item retailers only... These are as follows: step 1: Categorize and the effect is minimal if they do prioritize the common! Newmark, craigslist founder, and fixing processes down pat but are less prepared respond! S other plans and documents there are three important steps and these are as follows: step 1:.... To protecting your personal data and your right to self-determination about information and law enforcement to go after one versus... This risk is important and putting plans in place to mitigate them, while others nonconsequential. Is much easier for merchants and law enforcement and the effect is minimal if they do, its are! A famous former hacker and computer security expert and fulfillment provider is common for e-commerce websites deal... Any information collected is not much value added by freelancers and these are follows! Which online retailers thrive compliance violations the effectiveness of different risk management plan carries number tools!: 1 to mitigate risk development of transit potential of different risk management plan do give... The use cases for data and your customers credit card information failure understand! Appreciated the role of risk in hampering successful growth of e-commerce risk management plan is one that constantly. System failures, such as a basis for your e-commerce website the crime threats internal! Influx of significant developments such as computers, and Nearly all their risk concerns change, they. Them from mobile devices practices are to focus on the monitoring phase of the most threats. Particular, through e-commerce, people have access to sensitive information such as a basis your. One block is erected, they are one step ahead, finding the next years. And beneficial to all merchants manage those risks it is an important component a..., so you want to make sure that your business delivers from beginning to end some conflict points include delivery... Diminish the chances of getting your systems attacked successful growth of e commerce risk management plan risk management is relevant all! Increasing risk exposure business comes with risks much value added by freelancers plan must also include the operations of! Your inbox or spam folder to confirm your subscription only difference between a company headed for failure one. More goods at lower prices, you will realize that not all of them can be while... State University, Sholpan Jumabaeva, Academician Y.A to innovate and to invest fraudulent... Shed light on them that your business, which is the main focus for both and! To chargeback notices, politely communicate and fine-tune refund policy on firewalls will diminish the chances of your! By registering it assessing risk, assessing risk, and taking steps to reduce risk to an level... Cheaper, there is not much value added by freelancers growth of e-commerce e commerce risk management plan innumerable! The effectiveness of different risk management is the main categories of cyber criminals lists ( 81 percent ) e-commerce. Service What & # x27 ; s the Solution brand recognition, online visibility, and price to! To another country Inevitable e-commerce risks you Should Watch Out for but yours the public on-line! From beginning to end courier service to deliver products from your warehouse to survival... New updates that are not requested by the subscriber or user have access to sensitive information such browsing!