So if you're thinking about yes this is what we're setting out to do but the like huge macro level patients can have on human health kind of like, okay, like we might not be able to get there and we don't know but it's we have to try, right? With . Better Brand is a consumer food tech company using applied food technologies to disrupt the multi trillion dollar refined carbohydrate industry. We are going to shake things up, UX Designer | Product Design - Figma | Former Digital Marketing Manager, Congrats Aimee C. Yang - proud of the product and team youre building , Driving Franchise Development at Inspire Brands, Co-Founder at Cart.com, advisor, angel investor & inclusive leader. It works due to see it works food service, it works retail and wholesale. Myrtle Beach, SC Easy Apply 1d. Edited Report this post . And then also, just in terms of relative market size and use cases, the bagel market in itself is a billion dollar market that, you know, is a great trial for us in terms of like use case and and distribution. Just 3 months after launching the plant-based bagel, the brand closed a round of funding led by Alexis Ohanians Seven Seven Six. I think, you know the overarching driver when you say like keep steaming ahead like that really resonates because for us it's like this constant push to move faster, right? and a special shoutout to our odds-defying Better Brand team for all the hard work behind the scenes (it was truly a lot ). Um, and just in terms of his, his work ethic and what I think it really takes to build something brand and special and the compromises you made along the way, you know, it's, it's really inspiring. How did your company get started and why? The brands first product is a high-protein bagel called The Better Bagel, with the protein equivalent of 4 eggs and carb equivalent of 2 banana slices. Supporting Malala Fund a portion of all sales are donated directly to educating women and girls around the world and providing 12 years of free, safe, quality education. When we were developing the brand we were talking about different brand archetypes - Betters brand archetype is the Magician. The company is involved in research and development around applied food technologies surrounding refined carb absorption and formulation, enabling consumers to have the ability to eat freely without restriction or worry, replacing guilt and deprivation with . Um so just, you know, in terms of innovation and changing the consumer experience with food and is really what we're setting out to do, I'm like so excited about the future, when we think about, you know, businesses like yours, when we think about lab grown milk and lab grown meat and you know, beyond and impossible and a non alc and all this kind of stuff that's coming, I'm like, I'm just so excited for what the future looks like in five years time or 10 years time when things are just like, you know, we won't need to eat dairy, I mean I don't eat meat now, but we won't need those things will have great alternatives. No, I love it. Anything you can share. First, we got really lucky with our R&D our thesis proved functional the first time around, and it allowed us to move quickly and be really efficient with capital. Huge thank you to the entire Gelson's Markets team for working SO hard to get us on shelves so quickly. Aimee Yang Summary Overview Number of Founded Organizations 1 CB Rank (Person) 16,539 Primary Job Title Founder, CEO Primary Organization Better Brand Location Los Angeles, California, United States Regions Greater Los Angeles Area, West Coast, Western US Gender Female Website www.eatbetter.com LinkedIn View on LinkedIn Jobs We aim to use our breakthroughs in the food space to drive forward a movement of empowering and inspiring a world free of unnecessary barriers and limitations. Reflecting on these past few months in absolute awe of our team and all that we've accomplished. And I do think that that's what drove a lot of that organic attention, you know, initially as well. We don't get global yet, but that isn't our plan. Were lucky in that the product speaks for itself, and addresses a very real pain point that a lot of people feel on a daily basis that won us a lot of earned media and customer excitement, and were just getting started! And last question question # six is what's been a major fail that you can share and how did you deal with it? Yeah so to say that you know, we got it right and immediately and it really is one of those like one in a million lucky things that happened, did it cost you the full million to do it? And and the large scope of the undertaking. And how did you launch it? No, it was like there was, there was a lot of stuff as a team. Schuyler McKinley Squishmallows are plush toys that were introduced by Kellytoy in 2017. Um you know he he speaks about that the R. 00:18:33Edit So, you know, and in terms of that impact and implication, you know, and I think this is a really powerful driving factor to you know to put it into perspective, you know at this point chronic diseases associated with obesity and type two diabetes are responsible for two out of three deaths in America. Lead rotation and automation takes on operational sales tasks. 00:01:14Edit Right? Um and that's kind of the gist of who we are and what we're doing and driving forward as a business um to put this into some more practical perspective. Stacy's, Naked Juice and Izze brands. So pizza crust, um, you know, is next, it's on the way. Don't let anyone tell you your vision can't be done or shouldn't be done and and just really stay focused um and believe in the division and and the impact that you can have. Barrister & Solicitor. Exactly. Does that mean pastors coming after that were fantastic. What's kind of like mind blowing to me is I just never even thought of that, like I just never even thought who could make carbs in a different way? Um, so one of the first things that we did was we brought on a branding agency that, you know, was absolutely incredible. Um, and I would encourage everyone to read it. She's on a mission to design a future where we can indulge in the foods we love, completely guilt free, through cutting-edge food tech. Ive struggled with diet my entire life, constantly oscillating between feeling either guilty or deprived. So, so when we launched, it was basically like organic, we weren't marketing um and we did 20 K the first week, which you know, we obviously were not expecting. So for our first round, even in, um, for pre seed round, it was led by versatile capital um, and their large players in the tech space, you know, they have impossible includes in their portfolio, they have just egg in their portfolio And they are typically a lot later stage, so they write $100 million checks, $200 million dollars text and this is the first time they had come in so so early and you know that in and of itself opened a lot of doors in terms of, you know, just the knowledge that they had, who to talk to, you know, like getting labs to pay attention from day one, you know, and getting the right people to to be willing to even get on the phone with me and so, so, you know, versa was a huge help with that and just, oh my gosh, in terms of our, that creasy band, it was like, you know, Sean thomas, who is the grandson of Dave thomas, founder of Wendy's, you know, was involved and, and Patrick Schwarzenegger and you know, Nicole Kogan, Emmie ross. So you can get ahead of any issues before they happen. #ExpoWest2022 ! You won't be able to miss us . Um excess weight, it affects 37 million Children. https://lnkd.in/eF_w9pkm, Thank you, Fortune! The Los Angeles startup is focused on modified enzyme technology, which helps the brand increase shelf life stability, enhance flavor and texture of the bagel. Hi girl, H Y P E G I R L. Um and you know, do me or may not have a new book. And and the mission, the story of the company and for the purposes that you've been driving impact, you should get the product out into the market as as fast as you can, you know, get it out in front of the consumer have start driving impact right? I have an amazing opportunity for you! Send me an email to [email protected] so I can pop you on the guest list. Synthesize out the people who provide you with energy, and positivity and lean on those people for advice + support. Aimee. Whoa! Better Brand is a new food tech startup founded by female Asian-American solo entrepreneur Aimee Yang. And a huge thank you to Dave Knox, Forbes for helping us share the news., Thrilled to announce that BetterBrand is officially in retail!! 00:02:32Edit Um And I also think that's the only way to really build a truly efficient business because you need that data and in order to inform your decisions, you need that feedback loop. You can update your choices at any time in your settings. Its going to be super cute, and I would Love to meet you. I used to dream of a world where I could eat what I wanted without having to worry about weight gain or negative health consequences - it would have been so freeing and would have given me so much of my mind-space back. Oh my God, I should we should pitch that to him. Aimee Yang is changing the future of food with Better Brand & The Better Bagel, heres how, If youre in London on Feb 24th Im having a little book launch party for my upcoming book, Your Hype Girl. #entrepreneur #startup #footandbeverage, INCREDIBLE MOMENT for BetterBrand as we OFFICIALLY announce our Global Launch into Whole Foods Market!! I dove into research, and found that the majority of anxieties surrounding diet are weight-related, and largely driven by refined carb consumption. What was your launch plan to get the word out there? So cool. It's Elon musk and it's written by the first thing is Allison. So that's part one done. Today on the show we're chatting to Aimee Yang, the founder of the one of the most innovative products in the food industry right now; Better Brand. Its supposed to be about joy and freedom and we want that for everyone. Mm hmm. Um if you want to put that into perspective and 29 million Americans are diabetic over 60 million or prediabetic and and you know, in in the U. S. But it's if you're thinking worldwide also obesity is implicated in it's two out of three, two thirds of leading causes of death and non communicable disease. I study Good Unicorns & how to build billion-dollar ventures for good, Click on the conversation bubble to join the conversation, How To Use Empowerment And Accountability To Keep Employees Engaged, Goodwings Is Accelerating The Decarbonization Of Business Travel By Making Biofuel Affordable, Eight Cybersecurity Checkups Your Company Should Conduct Regularly, The 7 Things That Made You Successful But Are Now Holding You Back, 8 Tips For Avoiding The Midas Touch Syndrome When Youre Riding High On Success, Akto Promises To Protect The Worlds APIs From Cyber Attackers, How To Analyze And Report Your Financial Results, How Peachy Plans To Bring Health Insurance To The Masses. 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